RISE Cycles | Branding / Art direction

My participation in this project was to develop an identity system for RISE, a bike shop located in Milwaukee, Wisconsin. RISE is an acronym for Race Inclusion Social justice and Equity, as it is a business driven by a Trek bicycle program aimed at supporting projects incubated by the black community. I assisted in creating the design of a logo, icon, emblem, and organization of visual elements that imbue the store's image with meaning, from typography to the color palette