Jaime is a Graphic Designer based in Madison, Wisconsin, originally from the deserts of Northern México.
A creative storyteller with a strong interest in culture, everyday behavior, and visual language, he’s drawn to art, philosophy, and the small details that shape how we experience the world. At work, he balances curiosity and structure, intuition and clarity. Outside of work, he stays inspired by film, different ways of life, and unexpected references that often inform his design thinking.
He currently works at the University of Wisconsin–Madison in the Office of Strategic Communications, and also works as an independent creative and consultant.
Professional experience
University of Wisconsin-Madison | Since 2025 - Madison, WI
Visual designer
Develop visual solutions that support the university’s mission and values. Collaborate with teams across campus to create cohesive, accessible, and engaging designs for a wide range of audiences. From institutional branding to campaign materials, I approach each project with strategic thinking, attention to detail, and a strong commitment to visual clarity and impact.
Mercury Marine | 2024 - 2025 - Fond Du Lac, WI
Visual designer
Joined Mercury Marine as a contractor and was later hired full-time as a Senior Designer under Marketing team. Led the creation of visual work across campaigns, product launches, and brand initiatives, partnering closely with cross-functional teams to deliver clear, thoughtful design that supported both the business and the customer experience.
Trek Bicycle Co. | 2018 - 2023 - Waterloo, WI
Visual designer
Work consisted of creating concepts and designs for marketing materials used in retail stores (direct own stores and retailers) and digital platforms. Additionally, part of the process involved providing art direction to photography studios, independent photographers, and an in-house video crew.