Getaway Giveaway | Marketing Campaign
I brought Mercury Marine’s “Getaway Giveaway” campaign to life by crafting its complete visual identity—from the campaign logo to the unique icons representing each prize.
Using photography provided by Mercury Marine, I treated images and designed assets for both print and digital platforms, ensuring every touchpoint reflected the adventurous spirit of the brand.
The campaign’s visuals helped engage customers and increase website traffic, turning the giveaway into a compelling, immersive experience.
Creative Focus
• Identity design
• Iconography
• Print and digital design
• Photo editing & treatment
• Visual storytelling
• Layout design
• Campaign asset development
Credits
Photography courtesy of Mercury Marine
Motion / Video: Elliot Stark
Custom Icon Design
As part of the campaign identity, I designed a set of three custom icons to visually represent each prize experience:
Landing page
Created campaign visuals for the landing page, integrating logo, prize icons, and treated photography into a cohesive, user-friendly design. We came with a page concept intended as the campaign’s hub, driving traffic and boosting customer engagement.
Social Media
Created static graphics for social platforms and collaborated with Elliot Stark on motion content, ensuring a cohesive campaign presence and boosting engagement.
Print application
Created event printed graphics, bringing the campaign identity to life in physical spaces and engaging audiences on-site.
Designed promotional emails featuring the campaign logo, prize icons, and treated photography, ensuring brand consistency across digital touchpoints. The emails supported customer engagement and helped drive traffic to the campaign landing page.
