Art direction – Graphic design
2023 Fuel EXe campaign
I contributed to the development of Trek's electric mountain bike, the Fuel EXe, by conceptualizing imagery, colors, and styles using mood boards and presentations for various stakeholders. Alongside a copywriter, I crafted graphic design solutions for web pages, print ads, and retail materials. As the art director and lead designer, I collaborated with product managers, photographers, copywriters, and web production artists.
Credits:
Product manager – Travis Ott
Copy direction – Martina Platte
Photography – Sterling Lorence
Photography – Anna Ihland
3-d Animations – The fakery studio
Graphic elements.
As part of our collaborative effort, we meticulously crafted a range of graphic elements tailored to bolster and reinforce the overarching campaign message and aesthetic. These graphic elements were strategically designed to seamlessly integrate across various marketing channels and touchpoints, ensuring a cohesive and impactful brand presence.
The project consisted of the creation of different applications for the promotion of the product. Photography was used as the main support. Printed pieces were structured for publicity, store announcements, and digital media.
Applications.
Editorial page.
A large part of the project was to design the editorial page of the product. Our work consisted of designing the layout, designing icons and directing the art within the visual concept, collaborating with photographers and animators to cover the visual needs of the page. Later we collaborated with the developers to launch it on the trekbikes.com web Click here to visit
