UW–Madison's Peer Reputation Campaign was created to reinforce the university's reputation among higher education leaders. Built on the insight that reputation is often shaped by quick impressions, the campaign focused on expressing UW–Madison's impact through a clear, confident, and memorable narrative.
Working alongside Creative Director Danielle Lamberson Phillip and UX/Content Strategist Nick Gonzales and copy writer Gail I helped develop a scalable visual system that unified print, email, and digital experiences under a cohesive campaign identity.
Visual Identity System
I developed the campaign's visual identity system, creating a design language that felt confident, energetic, and distinctly Wisconsin. Through typography, imagery, and graphic elements, the system established a recognizable framework that brought clarity and consistency across every touchpoint.
Print Mailer
A key campaign piece was a trifold direct-mailer for university leaders and peer institutions. It used clear hierarchy, visual rhythm, and concise messaging to connect research, education, accessibility, and public service into a cohesive story.
E-Mails
To extend the campaign digitally, I designed two email communications that translated the visual identity into focused, easy-to-scan experiences. The emails reinforced key messages while maintaining consistency and visual continuity across channels.
